Most companies today are aware of the power of social networking. Facebook and twitter are used frequently to post updates on their products or to market themselves, whilst blogging is also frequently used using sites such as WordPress.
Why Tumblr blog
A tumblr blog on the other hand is not as widely used by the business community; this seems to be a combination of unawareness of its existence and confusion as to what it actually offers. The most important thing to note is that tumblr is not a simple blog or update site, the aforementioned sites already provide this service. Tumblr is still used for marketing updates, but it is much more visual and image based than other sites, and can be thought of as a combination of twitter and instagram.
Tumblr is designed for people to post pictures, with some corresponding text. Because of this the use of it as a marketing tool is tailored towards some companies more than others. For instance the fashion industry could make great use out of it by posting images of their latest products; similarly it has a lot to offer for freelance photographers or graphic designers. Accountancy firms on the other hand may not gain much use out a tumblr blog which deals primarily in image based marketing.
When asking yourself whether a tumblr blog is a good move for your business, it is worth considering that the main target audience for the site is 18-30 year olds. Young people are particularly attracted to image based marketing, and with the rise in advanced mobile devices such as the ipad, many are able to view high resolution images on their phones as easily as they would a Facebook update.
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A tumblr blog is very easy to set up, and with the right amount of care can look extremely professional. There are numerous examples of small, niche companies holding their own against major brands on tumblr, simply due to the layout and enticing images that they post.
An important aspect of online marketing is Search Engine Optimization (SEO), and tumblr blogs are integrated just as well with search engines as other social networking sites. The site has far more users and visitors than you might think, and there is a wealth of marketing opportunities with it if used correctly.
It is very easy to set up a tumblr blog, but before you begin there are a number of things you need to consider. First you must know what your target audience is and set up your page accordingly; whether you want to seem stylish and sophisticated or quirky and fun, there will be a template to suit your needs so choose carefully. The second thing to consider is that, with the large use of images on the site, it can be very easy for your page to become clustered. The best sites usually post only one, albeit large photo per page, to ensure their audience is sufficiently focused on it.
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Like any social networking site, your tumblr blog will have a variety of features to increase your audience. There will be the usual ‘follow’ buttons and re-blog functions, as well as the ability to tag your photos so that they are more likely to show up on the search engines.
Tumblr blogs are much bigger and more popular than you may have thought, and with the right planning and care with your page, then they can be an invaluable addition to your social marketing profile.