For small businesses, it is extremely important to increase your exposure online. This is particularly important if you are just starting out and looking to expand. It will often be the case that much of the internet simply doesn’t know your company exists, so you will need to make your presence felt.
How to do Link Building :
There are several ways to do this; the first is optimization, this is the process of inserting keywords and the right content into your site to ensure that it is shown on search engines.
A second method, which is often overlooked, is that of link building. When used correctly and often, the advantages of link building can be enormous; here are some top link building tips for small businesses.
The use of links went through a phase where they were verging on being spam. Websites would crowd comment sections in particular with lots of poorly designed links, and with Google algorithms now picking up on them, this technique will actually hurt your search engine ranking. It is important therefore to choose your links carefully, and make them of a high quality.
Link building with other websites is often a collaborative effort. If you read a blog or use a service from another small business, or even if you just have a contact there, then post a link from your own site to theirs; there is a good chance that they will return the favour, and any potential customers who visit their site will then see a link to yours, so you have immediately increased the number of visitors.
When you do get a website to post a link to your site, make sure that it actually does direct to you. Sometimes your name or product will feature on another site, but there will be no link for potential visitors to click on; as they are unlikely to then go and search for you, it makes the whole endeavor rather pointless.
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If you want to reap the advantages of good link building, then it is important to choose your links carefully. A link means association, and you will only want to be associated with reputable companies or individuals. It is also always a good idea to get links on sites which is in a similar niche to you. That way, you know that any visitors to that site will already have an interest in what you have to offer, and will be more likely to click on your link.
You can also create links manually. There are several directory sites available who, if you send them your URL, will add them to their list of businesses. This is a good way of boosting your profile on search engines; As mentioned earlier spam can be an issue, so only use this technique in moderation.
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Another great way of boosting traffic with link building is to utilize social media. By having a link on the homepage of your Facebook account, it can be viewed by all your followers and shared between them, which can greatly increase the number of visitors to your site.
Along with optimization, link building is one of the most effective ways of improving traffic flow to your site, however it must be used correctly and in moderation. If you follow the above tips, then you will see the number of visitors to your small business increase as more and more people find links to your site.